We were watching television late last night when an advertisement caught my attention. Apparently Playmates has a line of toys modeled after malicious man-killing machines from the movie Terminator Salvation that are being marketed directly to young children. Now, I know that Terminator Salvation is rated PG-13, but it just feels odd to target young children like this with toys modeled after hyper-violent fictional characters from a movie aimed at mature audiences.

I felt the same way when The Dark Knight was out in theaters. The toy companies tried to shoehorn in toys tied to that film. At best it felt like an awkward attempt at trying to cash in on such a somber, violent movie. At worst, one could feel the greed that oozed from these toys. The Dark Knight simply didn’t translate itself well to the toy market, and gifting a toy modeled after a serial killer or a machine hellbent on the destruction of mankind could send mixed messages to an impressionable mind.
But then again, I guess it all depends on the maturity level of the child. Who am I to say?
Anyway, watching this commercial last night got me thinking; what other movies have the toy companies overlooked that could quite possibly be a cash cow for them? Here are a few of my suggestions:
No Country For Old Men: Toy set comes complete with replica pump-air powered cattle gun, oversized “lucky” U.S. quarter, english-to-spanish dictionary, and miniature bag of money.
Death Race (2008): Includes a scaled version of Frankenstein’s customized ’72 Riviera with spring-loaded machine guns, Hector Grimm action figure with detachable head, temporary facial tattoos, and replica prison workout yard replete with miniature weight set and chain link fences.
Fight Club: Kit comes with bottle of lye, a slice of fatback, oils and salt, a $10 coupon for a Goodwill shirt, primer cord, and an imaginary loaded gun. Kids, use with parental supervision.
The Big Lebowski: Inside a bowling ball shaped container your special snowflake will find a miniature pin set with roll-out bowling lane, a Jackie Treehorn coloring book, a The Dude action figure with removable sunglasses, roach clip, and glass beverage, and a rug inspired from the film that ties the whole set together.
Really, I think the toy companies are missing a huge opportunity here. There’s a whole segment of the marketplace that hasn’t been exploited yet, and would be willing to pay big bucks for toy sets such as these. Heck, the collector segment alone could bankroll this idea.
Funny, Movies
Funny, Movies, Observation