Bleeding Billboards
Apparently, drivers in New Zealand are incapable of slowing down when it rains. The problem, I’m to assume, is so severe that an advertising agency has created billboards that bleed in an attempt draw attention to the issue.
Eye-catching, to say the least. I have to wonder, though, if it’s too distracting. Here in California we have the Amber Alert system that activates electronic signs along the highways that are meant to convey critical information when a child is abducted (or something else equally heinous) and the cops need people to keep an eye out for suspect vehicles. When these signs are on, people lose their minds. They begin to drift into other lanes and become incapable of traveling at a safe speed.
I can only imagine how people in New Zealand will react when they spot these bleeding billboards for the first time. At night. In the rain. With an eerie song playing on the car radio.
