Bleeding Billboards
Apparently, drivers in New Zealand are incapable of slowing down when it rains. The problem, I’m to assume, is so severe that an advertising agency has created billboards that bleed in an attempt draw attention to the issue.
Eye-catching, to say the least. I have to wonder, though, if it’s too distracting. Here in California we have the Amber Alert system that activates electronic signs along the highways that are meant to convey critical information when a child is abducted (or something else equally heinous) and the cops need people to keep an eye out for suspect vehicles. When these signs are on, people lose their minds. They begin to drift into other lanes and become incapable of traveling at a safe speed.
I can only imagine how people in New Zealand will react when they spot these bleeding billboards for the first time. At night. In the rain. With an eerie song playing on the car radio.
Yup, getting the attention of driving folks is one thing, but making them loose the needed attention for what’s going on in front of them, or next to them – unbelievable!
WOW!!! this is something!!! i think it’s a little bit too much! i think it will attract they’re attention too much. let’s be serious, what do you do if you see a billboard with a kid that bleeds? slow down? NO! you run like hell
The concept and purpose for the billboard is understandable but whoever came up with this and gave it the green light to be placed on highways. This billboard is a too much of an attention grabber, for drivers will either stop longer to check it out OR will speed up to get away from it because it’s disturbing them. Either way, more accidents are prone to occur in NZ as a result of this billboard.
Xavier’s comment is right on! ….run like hell!
…..needs to come up with another idea. (is what I forgot to finish that sentence with)