What Is Up With These?
September 30th, 2010
2 comments
While researching and downloading music last night I came across several sites that hosted advertisements offering impossible to resist home refinance offers. This one in particular caught my attention:
Who exactly are the target demographic for such an ad? Crazy ex-hippies, homeless house flippers, or fringe religious gurus in their declining years coming to grips with their own mortality?
Who needs a cute Gecko or a funny pitchman when you have a face like this?
Come on…this company can’t be serious. Does this face convey “honesty” and “integrity”? Perhaps this advertising campaign is based on an expensive in-depth psychological study that I’m just not aware of? Of course it could be just another thing I’m not meant to understand…
